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How can Influencer Marketing Benefit your Business?



How can influencer Marketing Benefit your Business?

If you’re a business owner and you’re looking for ways to improve your marketing, online or through social media then you’ve come to the right post.


Have you ever heard of influencer marketing?



Influencer marketing is a form of collaboration with an individual who has a steady following on social media platforms due to their knowledge, expertise, and experience of particular products, services, and topics.


In this case, a company may ask a person with a large list of followers on social media to promote their products and services. People tend to follow accounts they trust, so when they see such accounts promoting a certain product, it is more likely that they gain interest and would like to use the product as well.


If you’re already aware of what influencer marketing is and you wish to adopt it into your marketing system, well this is your sign to take that step. There are numerous benefits of influencer marketing in business. The best part about it is that it caters to both small and large-scale businesses alike.


In today’s article, we have compiled a list of benefits that come with Influencer marketing and how to use it to your advantage. Let’s get into it.


1.   Increase Product awareness and  Reaching Target Audience

This is the major benefit of influencer marketing. Imagine a very well-known and popular person using a not-so-popular product, this will automatically make the not-so-popular product popular. That’s basically how it works. But what is most important is to employ influencers that are suitable to your brand. For example, if you are a fashion company, you should go for an influencer who is either a fashion designer, a model, or who has a knack for trying out clothes from different clothing brands.


Their followers would most likely be the target audience for your product if the product matches the expertise of the influencer. It also allows the influencer to be able to run giveaways and contests for your brands, persuading followers to engage in contest rules like sharing the post, following the official brand page, tagging friends and family, commenting, and liking.


This would keep the page bustling with interactions and engagement, therefore, increasing awareness and expanding your reach.


2.   Building Customer Trust and Loyalty

People tend to trust the influencers that they follow. Most of these influencers have even built a strong bond between themselves and their followers for years. This is something to look out for when choosing influencers, aside from them having a high list of followers, the influencer’s authenticity and trustworthiness towards their followers should be considered.

 In this case, you also can create trust between yourself, the influencer and your brand.


Allowing influencers to honestly review your products, and give opinions and suggestions is one way to do it. If the influencer genuinely likes your brand, they will post it and share it across all platforms, recommend it to friends and families and even inculcate it into their daily life or routine, followers will pick interest and might subconsciously do the same. This will eventually create a long-lasting reputation and bond, creating customer trust.


3.   Providing Relatable and Shareable Content

Customers cherish valuable and genuine content, so most times they are on the lookout for relatable content and Influencer authenticity provides for that. Influencers tend to emit an aura that feels more like a friend to customers, they have better experience with their followers, so they know how to make and create content that will resonate with them.


Allowing Influencers to create content on your product allows them to allow followers to interact, and decide if they like the product or not. If the content the influencer makes is relatable to them, sharing that content will come naturally to them.


4.   Forming Long-Term Partnerships

There’s nothing more relieving than having a go-to, authentic personnel to advocate your brand. Creating a long-term partnership with your influencer might take some effort and sacrifice. After all nothing good comes for free. There are a few things you can do to secure a long-term partnership with your influencer and strengthen the bond over time.

 

Take into consideration what influencers might be expecting by working with you. Show them that the partnership is not only profitable to you but to them as well, value their ideas and allow them to exercise their creativity during content creation,  throw in compensation like gifts, discounts on the prices of product brands, negotiate payment that might be suitable to them, and show interest in their overall well-being.

 5. Creates opportunities for featuring on social media platforms

 Feature pages are highlighted posts, blogs or images on the landing page of accounts, websites or platforms. They are the first content you see when you enter certain media or account pages. Influencers tend to feature content on brands that they like, spreading awareness and drawing attention to new users who may be customers of the brand.


Additionally, Most social media platforms are more likely to feature posts from influencers' accounts than brand accounts because influencers' accounts are easier to digest and interact with, keeping their platform active and bustling.


6. Collect, Valuable data from Customer behavior

 By targeting a specific kind of audience for your brand through influencers, you can have access to customer interests, ideas, preferences, data and behaviours. Having this information will bring ideas on how to improve productivity and strategies to increase demand for your brand through customer interactions with influencers.


7. Increase Sales and Productivity

 By posting, reviewing, creating content, doing giveaways and making contests for your products, there is an exposure of your brand to a wide variety of people. This will increase your followers and social media profile.


Research shows that more than 50% of customers trust influencers' recommendations more than they do to brand content, and the more they trust these influencers, the less they hesitate in purchasing your brand. And the less they hesitate in purchasing your brand, the more likely you’ll experience a spike in sales.


8. Saves Time and Cost

Using paid ads can get expensive over time and there is no guarantee that there will be promising results. Investing in influencer marketing is relatively reasonable based on cost. Fortunately, you do not need a big-shot celebrity to promote your product. The benefits of working with an influencer outweigh the cost itself, allowing you to save time and money while increasing sales.


 Additionally, with Influencer Marketing, prices can be negotiated based on the influencers' performance. In other words, prices can be altered to be reasonable and based on results from promotion.


Aside from these, there are countless other advantages of adopting Influencer marketing into your business. But please keep in mind that this is not a quick and easy strategy, like many other kinds of marketing, this takes slow and steady progress. It doesn't only focus on sales but on authenticity, credibility and trust, something that will take time to build. So stay persistent,  and make sure to prioritize a strong reputation for your brand.











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