When it comes to optimizing your website for search engines, there are certain issues that can halt or diminish your ranking potential. Let's explore some of these common seo errors and how to fix them:
Common SEO Errors
1. Duplicate Content & Canonical Issues
Problem: Search engines may find multiple versions of the same content across different URLs. This can dilute the value of the content and create confusion about which version to rank.
Solution:
Use the rel=canonical tag. By implementing this tag, you tell search engines which version of the content you prefer to be indexed.
Ensure consistent internal linking. Always link to the preferred version of the page.
Consider using 301 redirects if you have permanently moved a page to a new location.
Note: If Google chooses a different canonical than the user, ensure that your preferred page is accessible and not blocked by robots.txt. Also, make sure the content is high-quality and provides unique value.
2. Crawled - Currently Not Indexed
Problem: Google crawled your page but chose not to index it. This can be due to several reasons, from thin content to technical issues.
Solution:
Ensure your content is of high quality and provides value to users.
Check for 'noindex' directives in the page source or HTTP headers and remove them if necessary.
Improve the internal linking to the page. A well-linked page is more likely to get indexed.
Submit the URL directly to Google via Google Search Console.
3. Alternate Page with Proper Canonical Tag
Problem: Indicates that Google recognizes the canonical tag on an alternate version of the page.
Solution:
Ensure that the canonical tag on the alternate page points to the correct preferred version.
Avoid using contradictory signals. For instance, if a page has both a canonical tag pointing to Page A and it is also included in the sitemap, it can confuse search engines.
4. Page with Redirect
Problem: When a page redirects to another, it often means the original page is no longer relevant or has been moved.
Solution:
Ensure that you're using the correct type of redirect. A 301 redirect indicates a permanent move, while a 302 indicates a temporary one.
Regularly audit your redirects to ensure they're pointing to the correct locations and are necessary.
Avoid chains of redirects. Try to limit redirects to one hop if possible.
Conclusion
Ensuring your website is free from technical SEO issues is paramount to achieving good rankings and providing a seamless user experience. Regular audits, being up-to-date with best practices, and promptly addressing issues can make a significant difference. If you're ever in doubt, consider seeking expertise in the area to guide your website to its fullest potential.