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  • joel

5 Importance of Website Design in relation to Digital Marketing.

Updated: Sep 11, 2023

In digital marketing, a website is very much essential as this is the place you want to drive traffic towards, either through paid ads or the likes of it. Actions are to be taken on a website, for example, purchasing a product or making reservations are some of the actions people take. A poorly designed website does not give people the opportunity to take these action, and that is why it is of high value to understand why website design is key in digital marketing. Here are 5 points to note:

Impactful first impression:

People have low attention span and they tend to make judgement on a business from the way the website looks. For that reason, a properly and well designed website stops people from visiting your competition.Your website is often the first touchpoint for potential customers. A well-designed site establishes trust, professionalism, and a sense of legitimacy. On the other hand, a poor or outdated design can deter users, making them question the credibility of your business. Remember, users form an impression within seconds of landing on your website. Ensure those seconds count!

Reliable website speed:

Today's users expect websites to load quickly. A delay of even a few seconds can lead to abandoned visits. The number and sizes of images as well as where they are placed on the website determines website speed. Themes used, codes of website and the likes of it affect the speed of your site which eventually promotes that business or ruins customer experience.

Brand identity:

People immediately rate your brand the moment they view your website because it serves as your brand identity. Therefore, brand consistency is very important and web design is a huge component in acheiving that. Also, Reliable and updated information is important because customers always want to be informed when they visit your website because, delayed or fake information can make your business one not to trust. Making your content consistent and true to your brand identity is key and these are the little things customers pick up to determine their level of interest in your services.

Better SEO:

SEO is an important factor in the general growth of a website, making your website more visible on search engines. A well designed website makes it easier for search engines to find and rate your website. It then sees to it that your website is responsive, has easy navigation, and crawl-friendly, which every business needs in capturing more prospective clients.

Competitive Differentiation:

In today's saturated digital landscape, having a unique and compelling web design is crucial to set your brand apart. Your website isn't just competing based on content or services; its design plays an integral role in attracting and retaining visitors. A design that reflects your brand's identity, values, and uniqueness can give you a competitive edge, making your website memorable in the minds of users and positioning you a step ahead of rivals. Reach out to a professional web designing company that can help your website stand out from that of your competitors.


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