Thanks to social media, marketing has been made far easier, faster, and more convenient. There are various ways to use social media to your advantage, especially regarding marketing campaigns.
In this article, we will be focusing on 7 main social media marketing strategies to make your campaigns more engaging on social media platforms.
What are Marketing Campaigns?
Marketing campaigns are a means of promoting or advertising products or services through various media, including television or online platforms. Social media marketing strategies play a crucial role in the success of these campaigns, requiring critical thinking and decision-making. Keep in mind that marketing campaigns may not solely depend on advertising but may adopt other methods that would require interactive techniques such as video conferences, emails, calls and so on.
Why Social Media is Important for Marketing Campaigns
Social media is a powerful tool for marketing. It connects individuals from all over the globe, hence, providing an endless field of possibilities for business and marketing.
Not to mention that social media is convenient for most, if not all kinds of businesses whether small or large scale. So, if you’re still reluctant about having certain social media platforms like Facebook, WhatsApp, TikTok, Instagram, telegram, Twitter… etc., you should definitely reconsider.
Platforms like these not only provide features where it is easier to advertise your products, but they also allow you to interact with customers, knowing their reviews, thoughts, and feedback on products and services, giving you more ideas on how to improve production, make advancements and eventually make more sales and better the business.
Top 7 Strategies for Creating Engaging Social Media Marketing Campaigns
It is not enough to have social media platforms where you can make marketing campaigns for your products. But to achieve the results you would require planning and strategizing to ensure that you meet your marketing goals, and we’ve got you covered! Here are the top 7 strategies to make your marketing campaign more engaging on social media:
1. Identify the best social media network for your business.
This is the baseline for engagement. Different social media platforms have unique functionalities that can impact your social media marketing strategies.
For example, if you have products that would require visual representation, you’ll need a platform where you can post pictures, videos, reviews from customers, and if possible, influencers who may promote such products.
Also, people may have certain platforms they are most likely to be more active on than others, some things to consider when trying to know your target audience are: age, interests, location, occupation... etc. Understanding how people use these social media platforms will help you narrow down your target audience as well as the kind of social media they’re most likely to be found active in. This would require you to get familiar with different social media applications and to do research on whichever one your target audience would prefer.
By carefully selecting the right platform, you can ensure that your social media marketing strategies are effectively tailored to engage your target audience.
2. Content Creation
When it comes to content creation, don’t just make any content, but create content that is relevant to the goals of the business and provides valuable resources to the audience. For example, you may post educational videos, guidelines, or instructions about how a certain product can be used, the benefits of such products, why it’s important to have it…etc. Raising awareness about everything about the product will allow customers to ask questions to better understand the product itself.
Also, feel free to adopt humour during content creation, business doesn't have to be serious all the time, making creative, funny skits that relate to the company or the product will get people interested and create a much more lighthearted atmosphere during interactions. Life is already serious enough, so adding a little comedic relief to your marketing is bound to yield good results.
Using hashtags and making shareable content can also help with promotion, sharing content related to the products by customers will encourage them to engage more with the company.
3. Post Frequently on Social media
In this case, you don’t have to spam and post multiple contents in the space of 1 hour. You must keep the social media page active with new updates and resourceful content. For example, on Facebook, you may post 1-5 times a day within the space of 1-2 hours after each post. You may create a social media calendar or a posting schedule to keep things organized as well.
Posting regularly allows you to broaden your reach to potential customers and even social media groups who may be the target audience of your marketing. Not to mention that most people would prefer to buy from brands that are already well known, posting on social media will push your products to a wider range of audiences, therefore allowing consumers to be familiar with the product and from there, creating a strong bond and trust between the company itself and the customers.
To reduce the stress of managing multiple social media accounts, consider using platforms like SocialPilot or FeedHive that allow you to schedule and share content across various platforms simultaneously. This can save time and ensure consistent posting across all your channels. Additionally, you can use our services at Prabbis Consulting for comprehensive social media marketing support to ensure your campaigns are effective and engaging.
Some social media platforms do not have a limit to the number of posts you can make in a day, but it’s best to post reasonably to avoid violating any rules.
4. Contests and Giveaways
Contests and giveaways are one of the most effective ways of spreading awareness and attracting more customers. They allow a fun and interactive way of advertising, encouraging customers to participate and engage with your brand. For example, you could host a photo contest on Instagram where customers submit pictures using your product, with the best photo winning a prize. This not only promotes your product but also generates user-generated content that can be shared on your social media channels.
This strategy can also be used to launch new products, celebrate the success of the business over the years, or even show appreciation for customers and indirectly persuade them to stay loyal to the brand. By creating a memorable experience, contests keep your brand in the subconscious mind of participants far longer than if they simply purchased a product.
5. Listen and Respond to Your Customers
Customers love businesses where their opinions and inquiries can be seen, heard, and answered. There is nothing more discouraging than reaching out to a business and not getting a satisfactory response back. Take your customers' ideas into consideration and adjust production to make it known to them that they were heard. Creating that kind of trust is sure to attract recommendations and hence promote awareness.
Understandably, it may be tasking to cater to the inquiries and opinions of customers as they may seem repetitive. A way around this is to use AI (Artificial Intelligence) chatbots that are programmed with knowledge of the business and can effectively provide answers and responses to the repetitive inquiries of customers. This would increase engagement while saving time and energy.
6. Know your Competition
Promoting your business on social media is bound to leave you with some competition. While it is important to focus on your business, knowing other markets that are competing is a good strategy. Observing their experiences and mistakes will bring ideas and inspiration for you to do better. It may also provide opportunities to improve aspects where they might be failing. For example, if a company is more active on TikTok but not as active on other social media platforms, that could be an advantage to promote your business on other platforms where your competitors are falling behind.
7. Brand and Influencers Collaborations
Collaborating with brands and influencers is an effective way to increase followers on your social media platforms, which in turn boosts engagement. It is best to collaborate with brands that have similar target audiences but sell different products from your own. For example, if you sell hair growth products, you could collaborate with a brand that sells hair accessories, scarfs, ribbons… etc.
Collaborating with influencers who have a high following and are experts in fields related to your brand can build customer trust and provide shareable content for your accounts.
Conclusion:
In conclusion, keep in mind that social media can be competitive, and it might take time to capture your audience's attention. Staying patient, consistent, and regularly evaluating your progress and setbacks will help you stay focused on your marketing goals.
Let us know if this article was helpful. For more useful tips on how to stay ahead in the digital space, check out our other blog posts.